Weyerhaeuser, by way of its iLevel brand, has been broadcasting the construction of a new house in Reedley, CA live over the Web. Quick background: In northwestern Ontario’s stretch of boreal forest, Weyerhaeuser owns and operates a major mill which obtains wood from the traditional territory of the Grassy Narrows First Nation. The community has [...]
Continue reading...Thursday, February 7, 2008
As promised, General Motors hosted a live webchat to address “corporate greenwashing” for RAN supporters yesterday. The Detroit News covered the event, featuring GM executive Brent Dewar “answering” questions from more than 65 RAN supporters (I use scare quotes because of the large number of questions he ignored and the indirect responses he gave to [...]
Continue reading...Friday, February 1, 2008
Last week I told you that RAN supporters shut down interactive features on General Motor’s new greenwashing website, gmnext.com. We posted pictures of student activists at the Detroit auto show protesting automakers on the site and thousands of RAN supporters flooded GM with comments supporting the students and asking the giant automaker to take real [...]
Continue reading...Wednesday, January 23, 2008
Last week RAN supports shut down one of the biggest and most ambitious online corporate greenwashing campaigns. To mark its 100th anniversary two weeks ago, General Motors launched a new interactive website, gmnext, where the public was encouraged to submit photos, videos and comments in order to help the company answer questions like “how should [...]
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Monday, May 12, 2008
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