Posts Tagged with "marketing"

Rainforest Action Network Victories: Top Ten of 2010

Tuesday, December 21, 2010

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Rainforest Action Network Victories: Top Ten of 2010

Making change in the world is hard work — some times decades-long hard work. But with the right combination of strategies, experience, tenacity, and allies, it is possible to achieve victories that have a lasting impact. This year, Rainforest Action Network took on corporate titans and secured real wins for the world’s forests, the climate, [...]

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Don’t Take Our Word For It: Chevron’s “We Agree” Campaign One of 2010’s Worst

Tuesday, December 14, 2010

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Don’t Take Our Word For It: Chevron’s “We Agree” Campaign One of 2010’s Worst

Rather than take responsibility for its toxic mess in the Ecuadorean Amazon, Chevron launched a fancy new $90 million ad campaign to convince us all that the company really cares about the environment. And it might have worked, too, if it hadn’t been for those meddling activists. As you have probably seen, Chevron’s ad campaign [...]

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