Wow. You know your brand is in the gutter when even Rupert Murdoch won’t buy from you because of your company’s bad reputation. But few companies have done as much to earn their bad name as Asia Pulp and Paper (APP). Responding to RAN’s campaign, Murdoch’s HarperCollins has just announced they will no longer buy [...]
Continue reading...Friday, December 14, 2012
This morning I logged onto to HarperCollins’ website to check out the company’s paper policy. What I found was something different than I’d seen before—just the first paragraph of their previous policy. I suspect that the policy may be under construction as we speak, and if that’s the case, I am urging HarperCollins to be [...]
Continue reading...Wednesday, December 12, 2012
Charismatic children’s character Fancy Nancy may be well known for saying that ‘every day is Earth Day,’ but her books have now been linked to one of the world’s most severe deforestation crises. Independent forensic fiber tests commissioned by Rainforest Action Network (RAN) and released today reveal significant quantities of Mixed Tropical Hardwood (MTH) and [...]
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Thursday, January 31, 2013
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