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	<title>Rainforest Action Network Blog &#187; Luke</title>
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	<link>http://understory.ran.org</link>
	<description>The Understory is the official blog of Rainforest Action Network.</description>
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		<title>RAN banner at Niagara Falls: We don&#8217;t want Canada&#8217;s dirty tar sands oil (follow @ranactions for updates)</title>
		<link>http://understory.ran.org/2009/09/15/ran-banner-at-niagra-falls-we-dont-want-canadas-dirty-tar-sands-oil-follow-ranactions-for-updates/</link>
		<comments>http://understory.ran.org/2009/09/15/ran-banner-at-niagra-falls-we-dont-want-canadas-dirty-tar-sands-oil-follow-ranactions-for-updates/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 12:54:15 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Oil]]></category>
		<category><![CDATA[Action]]></category>
		<category><![CDATA[banner]]></category>
		<category><![CDATA[canada]]></category>
		<category><![CDATA[Energy]]></category>
		<category><![CDATA[Freedom from Oil]]></category>
		<category><![CDATA[oil]]></category>
		<category><![CDATA[tarsands]]></category>

		<guid isPermaLink="false">http://understory.ran.org/?p=3867</guid>
		<description><![CDATA[The first photos are coming back from a RAN banner drop at Niagra Falls. From our press statement: Just one day before Prime Minister Harper’s first official visit with President Obama, three concerned citizens released a vivid 70-foot banner above the Niagara Falls; the banner is intended to call attention to Harper’s efforts to lock [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://understory.ran.org/wordpress/wp-content/uploads/2009/09/banner.jpg" alt="banner" title="banner" width="500" height="375" class="alignleft size-full wp-image-3868" /><br />
The <a href="http://www.flickr.com/photos/rainforestactionnetwork/sets/72157622251841663/">first photos</a> are coming back from a RAN banner drop at Niagra Falls. From our press statement:</p>
<blockquote><p>Just one day before Prime Minister Harper’s first official visit with President Obama, three concerned citizens released a vivid 70-foot banner above the Niagara Falls; the banner is intended to call attention to Harper’s efforts to lock up the U.S. market for tar sands oil, and the threat tar sands holds for the climate. Against the dramatic Niagara Falls background, the most well recognized border between the U.S. and Canada, the banner is intended to send the message that Canadian tar sands oil threatens North America’s clean energy future.</p></blockquote>
<p>Watch <a href="http://ran.org/tarsands">this page</a> for updates.</p>
<p>UPDATE 6:14 am PDT: Here&#8217;s another photo, and a phone interview with one of the climbers (who is still hanging under the banner).<br />
<img src="http://understory.ran.org/wordpress/wp-content/uploads/2009/09/fullbanner.jpg" alt="fullbanner" title="fullbanner" width="332" height="500" class="alignleft size-full wp-image-3876" /><br />
<iframe title="YouTube video player" class="youtube-player" type="text/html" width="425" height="344" src="http://www.youtube.com/embed/csO62NOIf8k" frameborder="0" allowFullScreen="true"> </iframe></p>
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			<wfw:commentRss>http://understory.ran.org/2009/09/15/ran-banner-at-niagra-falls-we-dont-want-canadas-dirty-tar-sands-oil-follow-ranactions-for-updates/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Watch live: The Capitol Climate Action</title>
		<link>http://understory.ran.org/2009/03/02/watch-live-the-capitol-climate-action/</link>
		<comments>http://understory.ran.org/2009/03/02/watch-live-the-capitol-climate-action/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 17:26:02 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Climate]]></category>
		<category><![CDATA[climate]]></category>

		<guid isPermaLink="false">http://understory.ran.org/?p=2383</guid>
		<description><![CDATA[Live video from the historic protest in Washington, DC.]]></description>
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<p>Live video from the historic protest in Washington, DC.</p>
]]></content:encoded>
			<wfw:commentRss>http://understory.ran.org/2009/03/02/watch-live-the-capitol-climate-action/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Come home to RAN</title>
		<link>http://understory.ran.org/2008/12/11/come-home-to-ran/</link>
		<comments>http://understory.ran.org/2008/12/11/come-home-to-ran/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 22:30:15 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Profiles]]></category>
		<category><![CDATA[Communities]]></category>
		<category><![CDATA[iGoogle]]></category>
		<category><![CDATA[theme]]></category>

		<guid isPermaLink="false">http://understory.ran.org/?p=2021</guid>
		<description><![CDATA[If you&#8217;re like me, you&#8217;ve (almost accidentally) started using an iGoogle home page. Now RAN has its very own iGoogle theme! There&#8217;s some cool animal and nature shots with a little direct action mixed in. Add or rate our theme so that we can stay near the top of Google&#8217;s rankings.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.google.com/ig/directory?type=themes&amp;url=essence-ig-themes.googlecode.com/svn/trunk/RAN/xml/RAN.xml"><img class="alignnone size-full wp-image-2028" title="skin_fetch" src="http://understory.ran.org/wordpress/wp-content/uploads/2008/12/skin_fetch.jpg" alt="theme" width="500" height="85" /></a>If you&#8217;re like me, you&#8217;ve (almost accidentally) started using an <a href="http://www.google.com/ig">iGoogle home page</a>. Now RAN has <a href="http://www.google.com/ig/directory?type=themes&amp;url=essence-ig-themes.googlecode.com/svn/trunk/RAN/xml/RAN.xml">its very own iGoogle theme</a>! There&#8217;s some cool animal and nature shots with a little direct action mixed in. <a href="http://www.google.com/ig/directory?type=themes&amp;url=essence-ig-themes.googlecode.com/svn/trunk/RAN/xml/RAN.xml">Add or rate our theme</a> so that we can stay near the top of Google&#8217;s rankings.</p>
]]></content:encoded>
			<wfw:commentRss>http://understory.ran.org/2008/12/11/come-home-to-ran/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Greenwash of the Week: Flex-fuel Vehicles</title>
		<link>http://understory.ran.org/2008/07/11/greenwash-of-the-week-flex-fuel-vehicles/</link>
		<comments>http://understory.ran.org/2008/07/11/greenwash-of-the-week-flex-fuel-vehicles/#comments</comments>
		<pubDate>Fri, 11 Jul 2008 23:53:43 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Learn]]></category>
		<category><![CDATA[ethanol]]></category>
		<category><![CDATA[Flex]]></category>
		<category><![CDATA[fuel]]></category>
		<category><![CDATA[GOTW]]></category>
		<category><![CDATA[greenwash of the week]]></category>

		<guid isPermaLink="false">http://understory.ran.org/?p=1181</guid>
		<description><![CDATA[To see all of the GOTW&#8217;s, click here.]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/sSUD9JrWpaU&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/sSUD9JrWpaU&amp;hl=en&amp;fs=1" allowfullscreen="true"></embed></object></p>
<p>To see all of the GOTW&#8217;s, click <a href="http://understory.ran.org/tag/greenwash-of-the-week/">here</a>.</p>
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			<wfw:commentRss>http://understory.ran.org/2008/07/11/greenwash-of-the-week-flex-fuel-vehicles/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Greenwash of the Week: Nuclear Power</title>
		<link>http://understory.ran.org/2008/06/20/greenwash-of-the-week-nuclear-power/</link>
		<comments>http://understory.ran.org/2008/06/20/greenwash-of-the-week-nuclear-power/#comments</comments>
		<pubDate>Sat, 21 Jun 2008 00:29:23 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Clean Energy]]></category>
		<category><![CDATA[Climate]]></category>
		<category><![CDATA[climate]]></category>
		<category><![CDATA[GOTW]]></category>
		<category><![CDATA[greenwash of the week]]></category>
		<category><![CDATA[nuclear]]></category>

		<guid isPermaLink="false">http://understory.ran.org/?p=1115</guid>
		<description><![CDATA[Click here to watch all the GOTW&#8217;s.]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="src" value="http://www.youtube.com/v/Tub1ROKTmzo&amp;hl=en" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/Tub1ROKTmzo&amp;hl=en"></embed></object></p>
<p><a href="http://understory.ran.org/tag/greenwash-of-the-week/">Click here</a> to watch all the GOTW&#8217;s.</p>
]]></content:encoded>
			<wfw:commentRss>http://understory.ran.org/2008/06/20/greenwash-of-the-week-nuclear-power/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Greenwash of the Week: Thanks for Nothing, GM</title>
		<link>http://understory.ran.org/2008/06/05/greenwash-of-the-week-thanks-for-nothing-gm/</link>
		<comments>http://understory.ran.org/2008/06/05/greenwash-of-the-week-thanks-for-nothing-gm/#comments</comments>
		<pubDate>Thu, 05 Jun 2008 23:52:23 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Oil]]></category>
		<category><![CDATA[auto]]></category>
		<category><![CDATA[Freedom from Oil]]></category>
		<category><![CDATA[gm]]></category>
		<category><![CDATA[greenwash of the week]]></category>
		<category><![CDATA[hybrid]]></category>

		<guid isPermaLink="false">http://understory.ran.org/?p=1090</guid>
		<description><![CDATA[To see all the GOTW&#8217;s so far, click here.]]></description>
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To see all the GOTW&#8217;s so far, <a href="http://understory.ran.org/tag/greenwash-of-the-week/">click here</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://understory.ran.org/2008/06/05/greenwash-of-the-week-thanks-for-nothing-gm/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Gathering of Mother Earth Protectors, day two</title>
		<link>http://understory.ran.org/2008/05/30/gathering-of-mother-earth-protectors-day-two/</link>
		<comments>http://understory.ran.org/2008/05/30/gathering-of-mother-earth-protectors-day-two/#comments</comments>
		<pubDate>Fri, 30 May 2008 21:47:57 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Frontline Communities]]></category>
		<category><![CDATA[canada]]></category>
		<category><![CDATA[indigenous]]></category>
		<category><![CDATA[indigenous-rights]]></category>
		<category><![CDATA[Old Growth]]></category>

		<guid isPermaLink="false">http://understory.ran.org/?p=1080</guid>
		<description><![CDATA[An update on the Gathering of Mother Earth Protectors at Queens Park in Toronto by Judy Rebick (via their blog): Today was the second day of the Gathering of Mother Earth Protectors. After a successful rally of more than 1,000 people yesterday, today settled down to constant presence of the three communities and supporters camping [...]]]></description>
			<content:encoded><![CDATA[<p><a href='http://understory.ran.org/wordpress/wp-content/uploads/2008/05/tepee.jpg'><img src="http://understory.ran.org/wordpress/wp-content/uploads/2008/05/tepee-300x225.jpg" alt="tepee" title="tepee" width="300" height="225" class="alignnone size-medium wp-image-1081" style="float:left;"/></a></p>
<p>An update on the Gathering of Mother Earth Protectors at Queens Park in Toronto by Judy Rebick (via <a href="http://gatheringofmotherearthprotectors.blogspot.com/2008/05/gathering-of-mother-earth-protectors_27.html">their blog</a>):</p>
<blockquote><p>Today was the second day of the Gathering of Mother Earth Protectors. After a successful rally of more than 1,000 people yesterday, today settled down to constant presence of the three communities and supporters camping at Queen&#8217;s Park. It&#8217;s really something to see three tepees and big tents on the lawns of Queen&#8217;s Park. Drop by and join in</p>
<p>The highlights today were a Chief&#8217;s press conference led off by AFN Chief Phil Fontaine. The chief of Grassy Narrows flew down for it and Donny Morris, Sam McKay and Jack Lapointe all spoke. Later in a moving moment 3 chiefs from Northern Manitoba who had flown in said how inspired they were by the KI 6 and presented a substantial contribution from their communities.</p>
<p>Then the leader of the amazing Grassy Walk, Chrissy Swain spoke about their walk and several youth including one from Six Nations who had been on the walk spoke. There were workshops too including one on Tyendinaga and Barriere Lake.</p>
<p>Tomorrow the highlight is the Ardoch KI appeal. There will be a march from Queen&#8217;s Park to Osgoode Hall at 10 am. Hope to see you there</p></blockquote>
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		<title>On Hippies, Rainforest Action Network, and The O.C.</title>
		<link>http://understory.ran.org/2008/05/27/on-hippies-rainforest-action-network-and-the-oc/</link>
		<comments>http://understory.ran.org/2008/05/27/on-hippies-rainforest-action-network-and-the-oc/#comments</comments>
		<pubDate>Tue, 27 May 2008 20:43:48 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Profiles]]></category>
		<category><![CDATA[environmentalism]]></category>
		<category><![CDATA[hippies]]></category>
		<category><![CDATA[RAN General]]></category>
		<category><![CDATA[the oc]]></category>

		<guid isPermaLink="false">http://understory.ran.org/?p=1074</guid>
		<description><![CDATA[Lately, for (ahem) strictly professional reasons, I&#8217;ve been watching the recently-concluded teen drama The O.C.. I&#8217;d heard a rumor that RAN &#8212; or at least our logo &#8212; makes a cameo in the series, and I set about trying to find it. (Season four, episode five at 20:17, in case you&#8217;re wondering; see image). The [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1075" style="float: left;" title="ran_oc" src="http://understory.ran.org/wordpress/wp-content/uploads/2008/05/ran_oc.jpg" alt="RAN\'s OC cameo" width="250" height="500" />Lately, for (ahem) strictly professional reasons, I&#8217;ve been watching the recently-concluded teen drama <em>The O.C.</em>. I&#8217;d heard a rumor that RAN &#8212; or at least our logo &#8212; makes a cameo in the series, and I set about trying to find it. (Season four, episode five at 20:17, in case you&#8217;re wondering; see image).</p>
<p>The experience, along with a <a href="http://stuffwhitepeoplelike.wordpress.com/2008/02/14/66-recycling/">few</a> <a href="http://stuffwhitepeoplelike.wordpress.com/2008/02/07/60-toyota-prius/">posts</a> on <a href="http://stuffwhitepeoplelike.wordpress.com/">Stuff White People Like</a>, has me thinking about how environmentalism and environmentalists play in the popular consciousness. In the series, the character in question goes off to Brown and becomes what most people would refer to as a hippy, although the word isn&#8217;t used. She leaves off personal hygiene, takes up the didgeridoo, and does a tree sit with an overprivileged new-ager in a Che shirt (who later makes her take the rap for some monkeywrenching that includes breaking into the Bio lab and liberating research bunnies).</p>
<p>At first the change is presented as a botched attempt at self-discovery, and in direct opposition to the character&#8217;s past associations with designer clothing and celebrity gossip; her transformation is as much fashion (un-)makeover as political awakening. And this is exactly how anyone would expect it to be depicted; in the United States, radical political consciousness and environmental activism often seem to occupy roughly the same discursive position as, say, &#8220;emo&#8221; &#8212; a moderately deviant consumer lifestyle choice, not a vital concern to our future as a species (no offense to any emos out there). So it&#8217;s available to TV writers as an unexpected personal quirk to add to a character to provide fresh material for a waning series (season four also included the second coma episode, an earthquake, and a cheap pregnancy scare).</p>
<p>Surprisingly, however, there&#8217;s some more to the story. Later, much to the writers&#8217; credit, the character goes on to discover that her commitment to the movement is real; the end of the series sees her signing up for a tour as a student organizer with a fictional green NGO. Maybe after the alternate universe episode they were out of any other ideas, but the show actually managed transcend &#8212; ever so slightly &#8212; the easy caricature of the environmental movement as a pot-fueled patchoulifest, as much fashion identity as political commitment.</p>
<p>Let&#8217;s hope there&#8217;s a lot more where that came from.</p>
<p>As our friend Al has pointed out, we are now entering the age of environmental consequences. Environmental activism is about acting now, in a time of dire threat, to materially improve outcomes for people and ecosystems while addressing the root causes of their destruction. It is uniquely inclusive in its constituency &#8212; all lives on Earth, but especially those at the margins of the status quo. If the movement to save ourselves as human beings is limited in its scope to an aesthetic option for the <a href="http://stuffwhitepeoplelike.wordpress.com/2008/02/11/63-expensive-sandwiches/">gourmet-sandwich set</a>, we don&#8217;t deserve to make it. The environmental movement is not a lifestyle choice, and it&#8217;s not compatible with consumerism. Nor should it be characterized by white culture and socioeconomic privilege, however much that criticism is a valid one.</p>
<p>When we&#8217;ve got it right, they won&#8217;t know us by our race, or our clothing, or our music, or even our green consumption choices. They will know us by our actions &#8212; and our strength.</p>
<p>And yes I know I&#8217;m a huge dork.</p>
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		<slash:comments>3</slash:comments>
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		<title>Greenwash of the Week: Mattel&#8217;s Barbie B-Cause</title>
		<link>http://understory.ran.org/2008/05/19/greenwash-of-the-week-mattels-barbie-b-cause/</link>
		<comments>http://understory.ran.org/2008/05/19/greenwash-of-the-week-mattels-barbie-b-cause/#comments</comments>
		<pubDate>Tue, 20 May 2008 00:54:27 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Learn]]></category>
		<category><![CDATA[b-cause]]></category>
		<category><![CDATA[barbie]]></category>
		<category><![CDATA[greenwash of the week]]></category>

		<guid isPermaLink="false">http://understory.ran.org/?p=1038</guid>
		<description><![CDATA[We&#8217;re about a week behind on this one, but there&#8217;s more to come.]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="wmode" value="transparent" /><param name="src" value="http://www.youtube.com/v/32IkX6K-g4w&amp;hl=en" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://www.youtube.com/v/32IkX6K-g4w&amp;hl=en" wmode="transparent"></embed></object></p>
<p>We&#8217;re about a week behind on this one, but there&#8217;s more to come.</p>
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		<slash:comments>6</slash:comments>
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		<title>TheProblemWithPalmOil.org is ready for action</title>
		<link>http://understory.ran.org/2008/05/09/theproblemwithpalmoilorg-is-ready-for-action/</link>
		<comments>http://understory.ran.org/2008/05/09/theproblemwithpalmoilorg-is-ready-for-action/#comments</comments>
		<pubDate>Fri, 09 May 2008 22:11:30 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Agribusiness]]></category>

		<guid isPermaLink="false">http://understory.ran.org/?p=1007</guid>
		<description><![CDATA[Check out our new page at theproblemwithpalmoil.org. Demand for palm oil is on the rise, and pristine rainforests are being clear-cut and burned to make way for palm oil plantations. You can help us find out which supermarket products contain rainforest destruction by writing down their UPC codes and submitting them online. Click here to [...]]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/YDDybfnttFA&#038;hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/YDDybfnttFA&#038;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p>Check out our new page at <a href="http://theproblemwithpalmoil.org/">theproblemwithpalmoil.org</a>. Demand for palm oil is on the rise, and pristine rainforests are being clear-cut and burned to make way for palm oil plantations. <strong>You can help us find out which supermarket products contain rainforest destruction by writing down their UPC codes and submitting them online. <a href="http://ran.org/campaigns/rainforest_agribusiness/spotlight/palmoil/sleuthing_form/">Click here</a> to start adding UPC codes!</strong> See some more videos after the jump.</p>
<p>[UPDATE: For a complete listing of all the products found so far, click <a href="http://ran.org/index.php?id=3211">here</a>.]</p>
<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/KKpTE5ID_0E&#038;hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/KKpTE5ID_0E&#038;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/odI7pQFyjso&#038;hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/odI7pQFyjso&#038;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/hkdDQLfJEms&#038;hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/hkdDQLfJEms&#038;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
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		<slash:comments>0</slash:comments>
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		<title>Greenwash of the Week: The Dirty Truth About Clean Coal</title>
		<link>http://understory.ran.org/2008/05/02/greenwash-of-the-week-the-dirty-truth-about-clean-coal/</link>
		<comments>http://understory.ran.org/2008/05/02/greenwash-of-the-week-the-dirty-truth-about-clean-coal/#comments</comments>
		<pubDate>Sat, 03 May 2008 02:23:31 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Coal]]></category>
		<category><![CDATA[coal]]></category>
		<category><![CDATA[greenwash of the week]]></category>

		<guid isPermaLink="false">http://understory.ran.org/?p=994</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/luVmMBppJc8&#038;hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/luVmMBppJc8&#038;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
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		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Greenwash of the Week: Is Wal-Mart Selling Greenwash?</title>
		<link>http://understory.ran.org/2008/04/25/greenwash-of-the-week-is-wal-mart-selling-greenwash/</link>
		<comments>http://understory.ran.org/2008/04/25/greenwash-of-the-week-is-wal-mart-selling-greenwash/#comments</comments>
		<pubDate>Sat, 26 Apr 2008 00:26:20 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Learn]]></category>
		<category><![CDATA[GOTW]]></category>
		<category><![CDATA[greenwash of the week]]></category>
		<category><![CDATA[Walmart]]></category>

		<guid isPermaLink="false">http://understory.ran.org/?p=985</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="wmode" value="transparent" /><param name="src" value="http://www.youtube.com/v/lGD5oe1spZQ&amp;hl=en" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://www.youtube.com/v/lGD5oe1spZQ&amp;hl=en" wmode="transparent"></embed></object></p>
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		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Coal is over: get the picture?</title>
		<link>http://understory.ran.org/2008/04/23/coal-is-over-get-the-picture/</link>
		<comments>http://understory.ran.org/2008/04/23/coal-is-over-get-the-picture/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 22:12:05 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Coal]]></category>
		<category><![CDATA[coal]]></category>

		<guid isPermaLink="false">http://understory.ran.org/?p=955</guid>
		<description><![CDATA[A supporter from Texas created this video about why you should care about Bank of America (and Citi&#8217;s) investment in coal. If you want to get involved, start by signing RAN&#8217;s petition telling BofA and Citi to end their coal investments.]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/Tj-ui1fc6nQ&#038;hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/Tj-ui1fc6nQ&#038;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p>A supporter from Texas created this video about why you should care about Bank of America (and Citi&#8217;s) investment in coal. If you want to get involved, start by <a href="http://ga3.org/campaign/coal_banks">signing RAN&#8217;s petition</a> telling BofA and Citi to end their coal investments. </p>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Earth Day: the whole world, not so wide</title>
		<link>http://understory.ran.org/2008/04/22/earth-day-the-whole-world-not-so-wide/</link>
		<comments>http://understory.ran.org/2008/04/22/earth-day-the-whole-world-not-so-wide/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 00:07:32 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Profiles]]></category>
		<category><![CDATA[earth-day]]></category>
		<category><![CDATA[joseph romm]]></category>
		<category><![CDATA[paul krugman]]></category>

		<guid isPermaLink="false">http://understory.ran.org/?p=946</guid>
		<description><![CDATA[Here in RAN&#8217;s office, Earth Day passes without too much fanfare. We&#8217;re usually busy with the shareholder meetings of corporate targets and with getting the message out about our campaigns. Even so, Earth Day is an invitation for the media and all of us to think about the planet as a whole. What&#8217;s significant about [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://understory.ran.org/wordpress/wp-content/uploads/2008/04/800px-earth_flag_pd.jpg"><img class="alignleft size-medium wp-image-947" style="float: left;" title="800px-earth_flag_pd" src="http://understory.ran.org/wordpress/wp-content/uploads/2008/04/800px-earth_flag_pd-300x200.jpg" alt="Earth Day flag" /></a>Here in RAN&#8217;s office, Earth Day passes without too much fanfare. We&#8217;re usually busy with the shareholder meetings of corporate targets and with getting the message out about our campaigns. Even so, Earth Day is an invitation for the media and all of us to think about the planet as a whole. What&#8217;s significant about Earth Day is that thinking about the Earth holistically has some pretty serious implications for our future as a species.</p>
<p>As Joseph Romm <a title="Salon" href="http://www.salon.com/opinion/feature/2008/04/22/earth_day/">points out</a> over at Salon, the Earth itself would probably get along just fine without us. At a geological timescale, human effects on the planet&#8217;s homeostatic systems may well turn out to be just a small blip. But it&#8217;s in that blip that we and hundreds of future generations (might) live. We&#8217;re running up against the fact that we&#8217;re an ever-expanding, all-consuming colony of creatures that will, sooner or later, reach the limit of the Earth&#8217;s ability to support us. Actually, we&#8217;ve already passed it. We rely on non-renewable fossil-fuel energy to feed, move, and shelter pretty much everyone. And when you consume finite,  non-renewable resources at an ever-increasing (or any) rate, eventually you run out. This simple fact is somehow ignored in mainstream discourse almost all of the time, with Earth Day being one of the exceptions.</p>
<p>New York Times columnist Paul Krugman addressed this yesterday in his column: <a href="http://www.nytimes.com/2008/04/21/opinion/21krugman.html?partner=rssnyt&amp;emc=rss">Running Out of Planet to Exploit</a>:</p>
<blockquote><p>It’s not just oil that has defied the complacency of a few years back. Food prices have also soared, as have the prices of basic metals. And the global surge in commodity prices is reviving a question we haven’t heard much since the 1970s: Will limited supplies of natural resources pose an obstacle to future world economic growth?</p></blockquote>
<p>His answer is yes, with an explanation of some of the economic thinking about the current high price of oil / global food shortage.</p>
<p>Another interesting article appeared in the English-language Japan Times today: <a title="Japan Times" href="http://search.japantimes.co.jp/cgi-bin/fe20080423sh.html">Is growth driving us to oblivion?</a></p>
<p>The answer here, unfortunately, is also yes. A sustainable economy means an economy that can survive without constant growth. The world may be wide, but it&#8217;s not wide enough for us to expand forever. That is the simple fact.  But it is so far from how we currently think about economic policy that it&#8217;s practically unponderable. Except maybe on Earth Day.</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Greenwash of the Week: BP tars itself</title>
		<link>http://understory.ran.org/2008/04/15/greenwash-of-the-week-bp-tars-itself/</link>
		<comments>http://understory.ran.org/2008/04/15/greenwash-of-the-week-bp-tars-itself/#comments</comments>
		<pubDate>Wed, 16 Apr 2008 03:27:24 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Learn]]></category>
		<category><![CDATA[bp]]></category>
		<category><![CDATA[greenwash of the week]]></category>
		<category><![CDATA[tar]]></category>

		<guid isPermaLink="false">http://understory.ran.org/?p=924</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="wmode" value="transparent" /><param name="src" value="http://www.youtube.com/v/T3OlcvKdGqw&amp;hl=en" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://www.youtube.com/v/T3OlcvKdGqw&amp;hl=en" wmode="transparent"></embed></object></p>
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		<slash:comments>7</slash:comments>
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		<item>
		<title>Ken Lewis, Fossil Fool of the Year</title>
		<link>http://understory.ran.org/2008/04/07/ken-lewis-fossil-fool-of-the-year/</link>
		<comments>http://understory.ran.org/2008/04/07/ken-lewis-fossil-fool-of-the-year/#comments</comments>
		<pubDate>Mon, 07 Apr 2008 22:35:33 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Coal]]></category>
		<category><![CDATA[coal]]></category>

		<guid isPermaLink="false">http://understory.ran.org/?p=911</guid>
		<description><![CDATA[RAN&#8217;s Robin Beck attempts to present Ken Lewis, CEO of Bank of America, with an award for the global financial institution&#8217;s massive support for dirty coal. Bank of America is the leading financial backer of mountaintop removal coal mining in the United States and a top funder of new coal-fired power plants.]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/zVYiUxl6Oto&#038;hl=en"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/zVYiUxl6Oto&#038;hl=en" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
<p>RAN&#8217;s Robin Beck attempts to present Ken Lewis, CEO of Bank of America, with an award for the global financial institution&#8217;s massive support for dirty coal. Bank of America is the leading financial backer of mountaintop removal coal mining in the United States and a top funder of new coal-fired power plants.</p>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Greenwash of the Week: Green Skyscrapers Aren&#8217;t</title>
		<link>http://understory.ran.org/2008/03/21/greenwash-of-the-week-green-skyscrapers-arent/</link>
		<comments>http://understory.ran.org/2008/03/21/greenwash-of-the-week-green-skyscrapers-arent/#comments</comments>
		<pubDate>Sat, 22 Mar 2008 02:46:35 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Learn]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[greenwash of the week]]></category>
		<category><![CDATA[sustainable]]></category>

		<guid isPermaLink="false">http://understory.ran.org/2008/03/21/greenwash-of-the-week-green-skyscrapers-arent/</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="wmode" value="transparent" /><param name="src" value="http://www.youtube.com/v/hlP5qcm4Wf8&amp;hl=en" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://www.youtube.com/v/hlP5qcm4Wf8&amp;hl=en" wmode="transparent"></embed></object></p>
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			<wfw:commentRss>http://understory.ran.org/2008/03/21/greenwash-of-the-week-green-skyscrapers-arent/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
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		<item>
		<title>Greenwash of the Week: Hey Shell &#8212; No Means No!</title>
		<link>http://understory.ran.org/2008/03/05/greenwash-of-the-week-hey-shell-no-means-no/</link>
		<comments>http://understory.ran.org/2008/03/05/greenwash-of-the-week-hey-shell-no-means-no/#comments</comments>
		<pubDate>Thu, 06 Mar 2008 03:55:02 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Learn]]></category>
		<category><![CDATA[GOTW]]></category>
		<category><![CDATA[greenwash of the week]]></category>
		<category><![CDATA[Shell]]></category>

		<guid isPermaLink="false">http://understory.ran.org/2008/03/05/greenwash-of-the-week-hey-shell-no-means-no/</guid>
		<description><![CDATA[This week&#8217;s greenwash is Shell Oil&#8217;s &#8220;Say No to No&#8221; campaign. Starring our own Robin Beck. Also appearing: Lawrence Lessig&#8217;s laptop (no joke).]]></description>
			<content:encoded><![CDATA[<p>This week&#8217;s greenwash is Shell Oil&#8217;s &#8220;Say No to No&#8221; campaign. Starring our own Robin Beck. Also appearing: Lawrence Lessig&#8217;s laptop (no joke).</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="wmode" value="transparent" /><param name="src" value="http://www.youtube.com/v/j6Q-cWWVS5Q" /><embed type="application/x-shockwave-flash" width="425" height="355" src="http://www.youtube.com/v/j6Q-cWWVS5Q" wmode="transparent"></embed></object></p>
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		<slash:comments>5</slash:comments>
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		<title>Video Greenwash of the Week: Virgin Air&#8217;s Biofueled 747</title>
		<link>http://understory.ran.org/2008/02/26/video-greenwash-of-the-week-virgin-airs-biofueled-747/</link>
		<comments>http://understory.ran.org/2008/02/26/video-greenwash-of-the-week-virgin-airs-biofueled-747/#comments</comments>
		<pubDate>Tue, 26 Feb 2008 23:30:22 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Agribusiness]]></category>
		<category><![CDATA[agribusiness]]></category>
		<category><![CDATA[agrofuels]]></category>
		<category><![CDATA[biofuels]]></category>
		<category><![CDATA[greenwash]]></category>
		<category><![CDATA[greenwash of the week]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[virgin]]></category>

		<guid isPermaLink="false">http://understory.ran.org/2008/02/26/video-greenwash-of-the-week-virgin-airs-biofueled-747/</guid>
		<description><![CDATA[We decided to do something a little different with this greenwash of the week: video! Here&#8217;s our own Robin Beck on the Virgin Air biofuel greenwash:]]></description>
			<content:encoded><![CDATA[<p>We decided to do something a little different with this greenwash of the week: video! Here&#8217;s our own Robin Beck on the <a href="http://blog.wired.com/cars/2008/02/virgin-atlantic.html">Virgin Air biofuel greenwash</a>:</p>
<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/923IgsdEPZw&#038;rel=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/923IgsdEPZw&#038;rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object></p>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>GM folds under pressure: greenwashing 2.0 and the aesthetic of authenticity</title>
		<link>http://understory.ran.org/2008/02/15/gm-folds-under-pressure-greenwashing-20-and-the-aesthetic-of-authenticity/</link>
		<comments>http://understory.ran.org/2008/02/15/gm-folds-under-pressure-greenwashing-20-and-the-aesthetic-of-authenticity/#comments</comments>
		<pubDate>Fri, 15 Feb 2008 18:36:06 +0000</pubDate>
		<dc:creator>Luke</dc:creator>
				<category><![CDATA[Oil]]></category>
		<category><![CDATA[Freedom from Oil]]></category>
		<category><![CDATA[gm]]></category>
		<category><![CDATA[greenwash]]></category>
		<category><![CDATA[greenwashing]]></category>
		<category><![CDATA[groots]]></category>

		<guid isPermaLink="false">http://understory.ran.org/2008/02/15/gm-folds-under-pressure-greenwashing-20-and-the-aesthetic-of-authenticity/</guid>
		<description><![CDATA[We&#8217;ve been getting some good press lately about how GM&#8217;s public relations people decided to turn off some features on gmnext.com and hold a special forum in response to our supporters&#8217; concerns about their environmental practices (they also killed some of the images we uploaded before they ever went live). GM poured untold resources into [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://flickr.com/photos/rainforestactionnetwork/2190817992/in/set-72157603703850550/" title="Greenwashing"><img src="http://understory.ran.org/wordpress/wp-content/uploads/2008/02/polar_bear.jpg" alt="Greenwashing" style="float: left; width: 50%" /></a>We&#8217;ve been getting some good press lately about how GM&#8217;s public relations people decided to <a href="http://understory.ran.org/2008/01/23/ran-supporters-shut-down-gm-greenwashing-site/">turn off some features</a> on <a href="http://gmnext.com">gmnext.com</a> and <a href="http://understory.ran.org/2008/02/01/update-gm-responds-to-ran-activists/">hold a special forum</a> in response to our supporters&#8217; concerns about their environmental practices (they also killed some of the images we uploaded before they ever went live). GM poured untold resources into creating this site in part to improve their environmental image; our online supporters forced them to scale it back considerably inside of a month.</p>
<p>This sort of online marketing is a real priority for them. From the <a href="http://www.detnews.com/apps/pbcs.dll/article?AID=/20080207/AUTO01/802070319">Detroit News</a>:</p>
<blockquote><p> Two dozen company executives conducted chats on the site last month, including GM Chairman and CEO Rick Wagoner. &#8220;We give a lot of importance to Web sites,&#8221; Wagoner wrote. <strong>&#8220;In fact, we have shifted a significant amount of our marketing spend to digital marketing. We&#8217;re also devoting a lot of our communications resources to social media.&#8221;</strong></p>
<p>GM has also routinely invited bloggers to company press events and to meet with top executives.</p>
<p>Clay Voorhes, an assistant professor of marketing at Michigan State University, said the effort by GM is &#8220;part of a new push for authenticity by companies.&#8221;</p></blockquote>
<p>A recent article in the Globe and Mail (not online) seemed to buy into the idea that GM was really trying for &#8220;authenticity.&#8221; The reality, however, is that these companies are making a push <em>for the appearance and aesthetic</em> of authenticity, not for authenticity itself. When the latter rears its sometimes-ugly head, they back off. In another article from the <a href="http://wap.ft.com/d2c/0.0?feed-article-id=0affc662-d4f1-11dc-9af1-0000779fd2ac&amp;channel-id=FT.com%20-%20Autos">Financial Times</a>, a spokesman states that their goal is &#8220;credibility:&#8221;</p>
<blockquote><p> GM set up the website www.gmnext.com only last month as a springboard for ideas on future automotive technologies. The site was immediately bombarded by the carmaker&#8217;s critics. Posts included pictures of protestors at the Detroit motor show calling on the industry to combat climate change and to create more environmentally friendly jobs.</p>
<p>&#8230;</p>
<p>&#8220;We want to get as many voices in this debate as possible,&#8221; a company spokesman said. <strong>He added that: &#8220;We can&#8217;t just pick the friendly questions if we want this to be a credible conversation.&#8221;</strong></p></blockquote>
<p>So here&#8217;s the question for GM&#8217;s greenwashing crew: can they allow enough public feedback to appear &#8220;credible&#8221; while still avoiding uncomfortable criticism from knowledgeable, organized environmentalists? Here&#8217;s a hint: it might require making real, substantive changes <em>outside of the PR department</em>.</p>
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