Levi’s Unzips New Policy Excluding Logging Giant Asia Pulp & Paper

Written by Robin Averbeck

Topics: Pulp and Paper

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Levi's Announces New Forest Product Policy

Levi's Announces New Forest Product Policy

Asia Pulp and Paper is having a hard time holding onto customers these days. With the release of its forest products purchasing policy, Levi Strauss & Company has become the latest major brand to ban business with Asia Pulp and Paper (APP). This comes on the heels of a major public cancellation with APP affiliate Mercury Paper at the end of December by Kroger, America’s largest grocery chain.

So why is everyone running from APP?

APP has a nasty penchant for clearcutting Indonesia’s rainforests and disrespecting communities’ rights — and these abuses are proving to be bad for business. Despite the company’s deep pockets for slick PR greenwash campaigns, its tactics aren’t fooling a lot of customers. Over the past several years, a growing list of major companies have dropped their contracts with APP, including major US book publishers Scholastic, Hachette, and Simon & Schuster, leading toy companies Mattel, Hasbro and Lego, fashion giants Gucci and Tiffany and Co., and office supply stores Staples and Office Depot.

Levi’s new global policy not only excludes controversial fiber supplies linked to rainforest destruction (like that from APP), it also proactively maximizes the best environmental fibers available. For paper, it mandates that all paper purchased by the company be at least 30% post-consumer recycled content, with a goal of 100% whenever possible. When post-consumer recycled is not available, wood fiber must be certified by the Forest Stewardship Council.

Levi’s and other responsible corporate customers are implementing forward-looking policies that maximize the best environmental fiber and eliminate controversial sources. Meanwhile, reform for APP’s clearcutting ways still seems to be in the distant future. For the time being, it’s hard to imagine this list of APP customer cancellations doing anything but growing.

8 Comments For This Post I'd Love to Hear Yours!

  1. aimee bennett says:

    use bamboo and hemp!

  2. Kay says:

    Thank you Levi Strauss!! I should now go buy new jeans!!

  3. Scott Mount says:

    Good for Levi Co.. By the way, when they stopped making the jeans I had worn for 60 years in America, fired or “laid-off or eliminated their employees jobs” and moved out of their country of most of the buyers of their products, was that a GOOD thing too? Levi’s did a little thing for the environment, and a traitorous thing to American workers!

  4. JANE says:

    Been oh so unhappy about the quality and manufacturing of Levi’s jeans but glad to hear they’ve been so co-operative helping in saving the environment.

  5. Now ,Vegan Safe would be even better!

  6. W Sher says:

    Better respect for Levi& Co.

  7. Kathy D says:

    I agree with Scott- bring Levi’s back to the USA and make them here again. They are not the same and I will not buy them until they are made here again! It only makes more sense to do that.

  8. Krista O says:

    I understand how people feel about job layoffs, etc – but at least this is a step in the right direction. Rain forest devastation wouldn’t bring the jobs back or right other problems. I’d like to urge everyone to be a part of the Rawa Kuno Legacy Forest, a program allowing anyone to directly save an acre of Borneo rainforest.

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