Mickey and Minnie Protest Disney Rainforest Destruction at Company HQ

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UPDATE: On October 11, 2012, Disney announced a comprehensive paper policy that maximizes its use of environmentally superior papers like recycled and eliminates controversial sources like those connected to Indonesian rainforest destruction. For more info, visit www.ran.org/disney.

Early this morning, two activists supporting Rainforest Action Network unfurled a 35 foot banner across The Walt Disney Company’s two-story entrance arch that reads “Disney: Destroying Indonesia’s Rainforests.” Beneath them, Mickey and Minnie Mouse locked down to the main entrance gates to the company’s Burbank headquarters—blockading Disney’s executives from arriving to work through the main gates.

Please support these brave activists by taking action today. Tell Disney CEO Robert Iger that rainforest destruction is no fairy tale.
Disney: Destroying Indonesian Rainforests
Indonesia’s rainforests are some of the most biologically diverse in the world and they are being destroyed at a rate of 200,000 to 400,000 acres per month. The pulp and paper industry is a primary cause of this reckless deforestation. Most of top U.S. publishers of children’s books have taken strong steps to protect their supply chains from controversial Indonesian fiber, but Disney, the largest publisher of kids’ books in the world, has refused to take action.

This bold action sends a loud message to Disney’s top executives that it is unacceptable for them to continue to drag their feet when they have known for over a year that paper in Disney’s children’s books has been proven to be connected to rainforest destruction and species extinction in Indonesia. For more on Disney’s involvement go to ran.org/disney.

Rainforest Action Network is asking The Walt Disney Company to eliminate its use of controversial Indonesian fiber and publicly sever all financial ties with APP and APRIL and their affiliates until key reforms are adopted. RAN is also asking Disney to implement a comprehensive company-wide paper policy and rigorous due diligence procedures that ensure it is rainforest safe.

To follow @RANActions and @TheRightPaper on Twitter for up-to-the-minute reports on today’s action.

UPDATE: 9am pst.

A swarm of police officers and fire trucks arrived at the Disney headquarters this morning and arrested Mickey and Minnie Mouse, using bolt cutters to break through the chains attaching them to the entrance gates. Above, a fire truck raised its ladder to cut down the banner and arrest the two climbers attached to the two story arch.

The arrested activists were Christopher Toomey, Jennifer Binstock, Blake Hodges and Alexis Dickason-Soto, all residents of the Los Angeles area. The activists are in the custody of the Burbank Police and charges are pending.

Though the protest lasted just short of an hour, this was time enough for helicopter and satellite news trucks to arrive and record the colorful scene.

8 Comments For This Post I'd Love to Hear Yours!

  1. Mike G says:

    Amazing. Nice to see Mickey and Minnie sticking up for the rainforests even if their corporate masters won’t.

  2. Ashley S says:

    What a powerful way to send your message to Disney! Props to Minnie for going to jail to save Indonesia’s Magical Kingdom. Nice work!

  3. Jim C says:

    Shame on Disney!!!

  4. Bryan says:

    Apparently they were unaware that there are two other gates that lead onto the lot. This didn’t prevent anyone from making it inside and it happened before most people arrive.

  5. Bob Gomez says:

    Magic Reich? Fascist Kingdom? He he, Disney has never been what it seemed. Only a child would believe that. Like McDonald’s Disney uses children against their parents to extract money.

  6. Dianna says:

    Disney contributes greatly to plastic pollution as well as rainforest destruction.
    Wouldn’t it be amazing to see the Disney company take the high road and start working towards real sustainability?

    The time to evolve has come, Mickey and Minnie, are you with us?


  7. Mary says:

    @Bryan, at least those of us who were not aware of this issue before are informed now and can take appropriate action on our part to boycott Disney, write letters to Disney ( on recycled paper) and help the rain forest!

  8. It is ironic that although Disney has made recent movies such as “African Cats” which shows the plight of these animals who are on the brink of extinction is endangering many animals including leopards by their continued use of paper which comes at the high cost of the destruction of rainforests. This policy needs to be changed now if Disney really wants us to believe it is committed to conservation and to endangered species. Disney is missing a great opportunity to set an important example here instead of acting so irresponsibly. If we care about what’s left of this vital land, we do need to write letters on recycled paper to Disney’s executives letting them know that they are destroying their image of doing good by their exploitation of rain forests and that we will boycott them unless they stop.

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