How Do You Spell Greenwash? P-N-C

Written by Scott Parkin

Topics: Coal

share this story
facebook twitter email stumble upon
Get Energy Alerts

From Wikipedia:Greenwashing (a portmanteau of “green” and “whitewash”) is a term describing the deceptive use of green PR or green marketing in order to promote a misleading perception that a company’s policies or products (such as goods or services) are environmentally friendly.

PNC prides itself on being the “greenest bank in the business” and last week further contributed to that delusion by opening a new “green” certified building as their regional HQ in Washington D.C.

Containing a “15,000 square-foot Eco-Skygarden covering half of the 12-story building’s roof” and “a three-story ‘climate wall’ of constantly falling water, which controls temperature and humidity in the lobby” the building is PNC’s latest big greenwash.

Why is this an exercise in greenwashing? Because, PNC is the largest funder of mountaintop removal in the U.S. They gave over $130 million to six of the eight largest mountaintop removal coal companies.

EQAT Member George Lakey, arrested at PNC in Washington D.C.

Early last week, Rainforest Action Network, Rev. Billy, the Earth Quaker Action Team and many others did a sit-in at PNC’s flagship branch in Washington D.C. during Appalachia Rising.

Look for more as we amp up our campaign against them and be sure to tell the CEO James Rohr what you think about his bank’s policies.

2 Comments For This Post I'd Love to Hear Yours!

  1. Trivial fact however continues to be regarding online TV streaming would have at present dragged all of us within a advanced connected with excitement.

  2. Greenwash begins at the very moment that ‘carbon footprint’ concerns trump
    those of veritable green space.

Leave a Comment Here's Your Chance to Be Heard!

Notify me of followup comments via e-mail. You can also subscribe without commenting.