Rebranding of Chase as Mountaintop Removal Financier Goes Viral

Written by Scott Parkin

Topics: Coal, Finance

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Last Thursday, Rainforest Action Network along with several online allies including, Greenpeace, the Sierra Club, the Waterkeeper Alliance, the Ruckus Society and others re-branded JP Morgan Chase in social media networks as being the largest U.S. funder of mountaintop removal [which is also the truth, BTW].

In the days before, the re-branding of Chase went viral. Armed with a thumbmail picture and a few status messages, people all over the internet let their friends and family know the truth about Chase and mountaintop removal.

Through the course of the day, we hit Chase in the following ways:

-RAN and allies Tweeted to over 330,000 people
-RAN and allies touched 180,000 people on Facebook
-had over 30 unique blogs posted, including posts on Huffington Post, Treehugger and Grist
-had 3,000 people “defriend” the Chase Community Giving Facebook fan page
-reports of dozens of people cancelling their Chase credit cards and bank accounts.
-one Appalachian activist started a “Boycott Chase” Facebook group.

This day of action has actually created a surge of activity amongst RAN and our allies as we’re getting lots of calls from activists and RAN members asking what more they can do to tell Chase to stop funding mountaintop removal.

I love it when online asks turn into offline action.

5 Comments For This Post I'd Love to Hear Yours!

  1. Quinn says:

    Hi RAN,

    I’m a socially anxious agoraphobic adolescent who wants to help save the environment. Internet campaigns are the perfect way for me to support this cause within the limits of my abilities. I’m always happy when i see more ways for people like me to help without having to actually interact with people.

    thanks for working to save our earth,

  2. Timothy & Jan Dwyer says:

    Please stop funding mountain top removal. Now is the time to protect our natural world. ‘We do not inherit the earth, we borrow it from our children.’

  3. David J Trask says:

    Simply put, if you remove the source of funding, this nonsensical and “Earth shattering” practice will cease and desist. Keep funding the destruction of the environment, and there won’t be one now will there.

  4. Roberta Dees says:

    The use of coal in general, and mountaintop removal coal mining in particular, breaks my heart. The more orgs and individuals that take on Big Coal, the harder it will be for them to continue their evil deeds. Thank you for your great contributions!

  5. Ms. Jay Lynn says:

    Ideas for to do fundraising and grow your numbers: try to hold ‘speed dating’ events on as many college campuses as possible, especially the ‘ivy leagues.’ Have it advertised as a fundraiser to help stop mountain top removal for coal mining. Hopefully, marriages will result, with kids and grandkids working with It is important to make environmental organizations as powerful as possible for generations to come. There is more energy and time spent together in conversation over the dinner table and driving to a from school, etc., kids can learn more from parents that are both interested in RAN issues, than if only one parent is interest in RAN issues. That is why ‘speed dating’ is worth promoting. More attention will go to RAN if they are also ‘fun and relaxing,’ verses serious and stressful. RAN could sell high quality t-shirts and laundry bags with a ‘hidden’ logo inside on a tiny tag.

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