Gucci Group Sets Indonesian Rainforest Protection as Fall Fashion Trend

Written by Robin Averbeck

Topics: Climate

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I never expected Indonesian rainforest protection to become “fashionable,” per se. Yet, with Gucci Group’s announcement that it will eliminate all paper made from Indonesian rainforests and plantations and by controversial suppliers like Asia Pulp and Paper, it has become just that.

Today Gucci Group, the prestigious conglomerate of fashion and luxury brands, including such brands as Yves Saint Laurent, Alexander McQueen, Stella McCartney, and Balenciaga, announced their move out of Indonesian and other endangered forests as a first step in implementing an industry-leading paper policy.  This policy is a continuation of the Gucci Group’s interest in curbing climate change, about twenty percent of which stems from forest loss, and through it, the Gucci Group has pledged to reduce the amount of paper it uses, eliminate fiber from high conservation value forests, and only purchase recycled products or those certified by the Forest Stewardship Council by December 2010.

Greenpeace Indonesia
Photo: Greenpeace Indonesia

Gucci Group’s leadership is commendable and sets Indonesian rainforest protection as the new fall trend for other fashion and luxury brands to follow.  Gucci Group’s policy puts it at the front of a list of major companies—including Tiffany & Co., H&M Group, Hugo Boss, and Ferragamo—that have decided  they don’t want their brands to be associated with the destruction of rainforests or with encouraging climate change.

Not everyone has caught onto the new fall fashion trend, however. Three companies that could use some encouragement to follow Gucci Group’s lead are Calvin Klein, Coach, and Marc Jacobs.

Our research indicates that these companies are implicated in Indonesian rainforest destruction through purchasing throwaway paper shopping bags from Asia Pulp and Paper (APP) and its affiliates. APP is the biggest Indonesian rainforest destroyer for paper and is responsible for past and ongoing clearing and converting of vast areas of rainforests and peat lands in Sumatra and Borneo.

Photo: David Gilbert
Photo: David Gilbert

I am sure that Calvin Klein, Coach, and Marc Jacobs can do better than doing business with some of Indonesia’s worst rainforest destroyers. Gucci Group has demonstrated that the fashion industry can make a difference for rainforests and for the climate. Now it’s time for the others to join.

Calvin Klein, Coach and Marc Jacobs should follow Gucci’s lead, and stop purchasing throwaway paper shopping bags from Asia Pulp and Paper (APP) and others who source from Indonesian and Endangered Forests. By implementing leadership paper policies, Calvin Klein, Coach and Marc Jacobs have the opportunity to protect rainforests and the climate and make Indonesian rainforest protection a fall fashion trend that won’t be forgotten.

10 Comments For This Post I'd Love to Hear Yours!

  1. Deb D. says:

    There is a brand new coach purse sitting in my closet. I am going to return it.
    Shame on any company who ravages the home of and takes advantage of poor desperate people

  2. Suzanne Kuffler says:

    Pretty soon if we all do not work together to help this planet everything will be our own back yard in ways we will not like at all. Please conserve and be progressive for the sake of all.

  3. Alejandra Vega says:

    It’s high time we stopped destroying life, and fashion industries must set an example by protecting Indonesian rainforests. Gucci Group has demonstrated that the fashion industry can make a difference for rainforests and for the climate. Now it’s time for the others to join.By implementing leadership paper policies, Calvin Klein, Coach and Marc Jacobs have the opportunity to protect rainforests and the climate and make Indonesian rainforest protection a fall fashion trend that won’t be forgotten.

  4. Hope Kaye says:

    Powerful industries such as the fashion industry have the ability to change the way businesses interact with our environment…but corporate exploitation of our resources won’t stop until we, as consumers of their products, demand that they do the right thing! Nice work, RAN!

  5. MR. LLOYD E. ETTERS says:

    I APPLAUD YOU GUCCI GROUP IN YOUR RAIN FOREST PROTECTION & CURBING GLOBAL WARMING ACTIONS. YOU HAVE EARNED MY RESPECT & APPRECIATION. KEEP UP THE GOOD WORK!

  6. Arlene Dreste says:

    Thank you for considering the big picture.

  7. MR. LLOYD E. ETTERS says:

    I & MY WIFE, OUR CHILDREN, OUR GRANDCHILDREN & OUR EXTENDED FAMILY OF FRIENDS HAVE ALL AGREED TO STOP BUYING ALL PRODUCTS BY CALVIN KLEIN, COACH & MARC JACOBS UNTIL THEY COMPLETELY CHANGE THEIR POLICIES REGARDING RAIN FOREST PROTECTION & CLOBAL WARMING. YOU SHOULD ALL BE ASHAMED OF YOURSELVES! UNLIKE THE GUCCI GROUP YOU ARE A COLLECTIVE BLIGHT ON THE INDUSTRY.

  8. Thomas Dadant says:

    I agree with Mr. Etters and family. It is shocking to think that ini this day in age with all we now know about the extremely negative effects of rainforest destruction that companies like Calvin Klein, Coach, and Mark Jacobs would continue to have an active part in such exploitative and destructive behavior. So I say we should all vote with our wallets this holiday season and on into next year until even the most stubborn and obviously deaf corporations wake up to the realities of what being a good citizen of the planet Earth means.

  9. alan lott says:

    shame

  10. MartinaS says:

    Hum, I dont think so but… just my two words ;-) (google translate rockz)

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