Britain bans palm oil ad campaign
More good news from the palm oil world. Britain’s Advertising Standards Authority (the government agency that regulates advertising) has banned the Malaysian Palm Oil Council’s new advertising campaign, citing false advertising.
The advertising campaign, called “The Green Answer” claimed that:
Palm oil is the only product able to sustainably and efficiently meet a large portion of the world’s increasing demand for oil crop-based consumer goods, foodstuffs and biofuel … Malaysia’s forest cover is certain to be maintained.
As we know, palm oil is neither sustainable or good for forests. Good call Britain! Hint, hint FTC….
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September 9th, 2009 at 12:01 pm
[...] David Gilbert in RAN General, Rainforest Agribusiness on September 9th, 2009 Margaret just put up a great post on this blog about faulty advertising by the Malaysian Palm Oil Council (MPOC). In following this [...]
November 2nd, 2009 at 1:49 pm
[...] over at the Thin Green Line to find the most outrageous greenwash, citing a bad palm oil ad that we blogged about a while ago. Winners will be featured in his [...]