Comments on: RAN Grassroots Confronts “new push for authenticity by companies” http://understory.ran.org/2008/02/07/ran-grassroots-confronts-new-push-for-authenticity-by-companies/ The Understory is the official blog of Rainforest Action Network. Sat, 21 Nov 2009 01:33:44 -0800 http://wordpress.org/?v=2.8.5 hourly 1 By: Sean Gibson http://understory.ran.org/2008/02/07/ran-grassroots-confronts-new-push-for-authenticity-by-companies/comment-page-1/#comment-167773 Sean Gibson Mon, 11 Feb 2008 22:46:24 +0000 http://understory.ran.org/2008/02/07/ran-grassroots-confronts-new-push-for-authenticity-by-companies/#comment-167773 Bite Communications published a paper today on greenwashing, with a reminder to businesses that they need to align operations with communications or risk upsetting the apple cart. The press release includes a podcast with Will Whitehorn of Virgin Galactic and George Basile of Bite, plus some good resources on this topic. http://www.marketwire.com/mw/release.do?id=819686&sourceType=1 Bite Communications published a paper today on greenwashing, with a reminder to businesses that they need to align operations with communications or risk upsetting the apple cart. The press release includes a podcast with Will Whitehorn of Virgin Galactic and George Basile of Bite, plus some good resources on this topic.

http://www.marketwire.com/mw/release.do?id=819686&sourceType=1

]]> By: mark shinkle http://understory.ran.org/2008/02/07/ran-grassroots-confronts-new-push-for-authenticity-by-companies/comment-page-1/#comment-166955 mark shinkle Thu, 07 Feb 2008 23:43:56 +0000 http://understory.ran.org/2008/02/07/ran-grassroots-confronts-new-push-for-authenticity-by-companies/#comment-166955 THIS IS A GREAT THING. THE MORE WE CAN REUSE, RECYLE, IS A WONDER. MAYBE THIS WILL CATCH ON IN MANY PLACES. THIS IS A GREAT THING. THE MORE WE CAN REUSE, RECYLE, IS A WONDER. MAYBE THIS WILL CATCH ON IN MANY PLACES.

]]> By: Annonymous http://understory.ran.org/2008/02/07/ran-grassroots-confronts-new-push-for-authenticity-by-companies/comment-page-1/#comment-166949 Annonymous Thu, 07 Feb 2008 23:28:22 +0000 http://understory.ran.org/2008/02/07/ran-grassroots-confronts-new-push-for-authenticity-by-companies/#comment-166949 There are developers such as First Columbia LLC in New York that does concentrate on rennovating older structures or building on vacated sites. Their company is currently building new office buildings, residential condos, retail buildings near Stewart Airport in New York as opposed to buying and building on untouched and beautiful wooded acres or vacant land. First Columbia, which is sensitive to environmental issues, has plans in build using 'green' concepts in their new buidlings. They also have plans in place to recycle as much of the old materials from the brick buildings that need to be demolished prior to rebuilding. First Columbia is a developer thinking of the people, the economy, the environment, and not of their bottom line. There are developers such as First Columbia LLC in New York that does concentrate on rennovating older structures or building on vacated sites. Their company is currently building new office buildings, residential condos, retail buildings near Stewart Airport in New York as opposed to buying and building on untouched and beautiful wooded acres or vacant land. First Columbia, which is sensitive to environmental issues, has plans in build using ‘green’ concepts in their new buidlings. They also have plans in place to recycle as much of the old materials from the brick buildings that need to be demolished prior to rebuilding.

First Columbia is a developer thinking of the people, the economy, the environment, and not of their bottom line.

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