Sex Sells Coal

Written by Scott Parkin

Topics: Coal

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Here’s an old GE Video I recently stumbled upon.

It’s a 2005 recipe to sell “clean coal” from General Electric’s “Eco-magination.”

1. Dress some super-models up like coal miners

2. Oil their bodies up and set them loose in an underground mine

3. Co-opt a traditional anti-corporate anti-mining folksong, Sixteen Tons.

4. Throw in some lines like: “Now, thanks to emissions-reducing technologies from GE Energy, harnessing the power of coal is looking more beautiful, every day.”

And viola, you get this General Electric “clean coal” video:

Eco-magination, my ass!

2 Comments For This Post I'd Love to Hear Yours!

  1. Toben says:

    Our friends at SourceWatch, a project of the Center for Media Democracy, have started an interesting project in order to document GE’s Eco-magination PR campaign and create “the best, most authoritative article on what is perhaps the boldest global greenwashing campaign around”

    You can help! Visit : http://www.sourcewatch.org/index.php?title=SourceWatch:Project:_Documenting_General_Electric's_'Ecomagination'_PR_Campaign

  2. Lorenzo says:

    The new cfl bulbs I bought to help with carbon emissions are actually made by GE. At least they are doing that right.

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