Sex Sells Coal
Here’s an old GE Video I recently stumbled upon.
It’s a 2005 recipe to sell “clean coal” from General Electric’s “Eco-magination.”
1. Dress some super-models up like coal miners
2. Oil their bodies up and set them loose in an underground mine
3. Co-opt a traditional anti-corporate anti-mining folksong, Sixteen Tons.
4. Throw in some lines like: “Now, thanks to emissions-reducing technologies from GE Energy, harnessing the power of coal is looking more beautiful, every day.”
And viola, you get this General Electric “clean coal” video:
Eco-magination, my ass!
2 Responses to “Sex Sells Coal”
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December 19th, 2007 at 10:16 am
Our friends at SourceWatch, a project of the Center for Media Democracy, have started an interesting project in order to document GE’s Eco-magination PR campaign and create “the best, most authoritative article on what is perhaps the boldest global greenwashing campaign around”
You can help! Visit : http://www.sourcewatch.org/index.php?title=SourceWatch:Project:_Documenting_General_Electric’s_’Ecomagination’_PR_Campaign
January 3rd, 2008 at 4:48 pm
The new cfl bulbs I bought to help with carbon emissions are actually made by GE. At least they are doing that right.