Comments on: Super Seattle Summary http://understory.ran.org/2007/03/30/super-seattle-summary/ The Understory is the official blog of Rainforest Action Network. Wed, 08 Feb 2012 14:08:46 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: dave http://understory.ran.org/2007/03/30/super-seattle-summary/comment-page-1/#comment-88461 dave Thu, 10 May 2007 19:18:00 +0000 http://understory.ran.org/2007/03/30/super-seattle-summary/#comment-88461 Future green building must take account of the "green washing" that seems to be accelerating throughout the real estate market place. I've seen repeated use of words like "green" and "stewardship" across the board. I've seen some Realtors using the word "green" in their ads, knowing that awareness is elevating by the media and they use that hype to drive more traffic to their listings. I've ran across great sites such as http://www.ListedGreen.com ( Listed Green ) that screen developers and realtors so as to minimize the "green washing" effect. Some blogs have been overused in this regard as well. Hopefully, the general public can sift through this green hype and really see the changes that builders and developers have to do to reduce our carbon footprint. Future green building must take account of the “green washing” that seems to be accelerating throughout the real estate market place. I’ve seen repeated use of words like “green”

and “stewardship” across the board. I’ve seen some Realtors using the word “green” in their ads, knowing that awareness is elevating by the media and they use that hype to drive

more traffic to their listings. I’ve ran across great sites such as http://www.ListedGreen.com ( Listed Green ) that screen developers and realtors so as to minimize the “green washing” effect.

Some blogs have been overused in this regard as well. Hopefully, the general public can sift through this green hype and really see the changes that builders and developers have

to do to reduce our carbon footprint.

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