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We heard through a public radio station in Seattle about some interesting “meetings” going on in Weyerhaeuser’s corporate offices. Apparently, the company sent out messages to all employees telling them to “use paper bags instead of plastic” because demand for their bags is falling off. Rumor has it they’re blaming the whole thing on RAN. Never ones to pat ourselves on the back, we’ll blame it all you sack-tivists out there educating local grocers on Weyerhaueser ‘s proclivity for destructive and illegal logging–keep up the good work. And here’s the real zinger–word is that management announced (internally of course) that the Weyerhaeuser logo will no longer be printed on their bag because it’s too much controversy among grocers.

Why this is good news: it shows that Weyerhaeuser is beginning to see that environmental performance matters to their customers. Whats hard to believe is the “paranoia” that seems to be seeping into the corporation. For all the trouble of removing their logo, we’d prefer to see a some real change in the forests.